Tastemade at Cannes 2018
For Tastemade’s presence at Cannes Lions International Festival of Creativity, we were tasked with creating a unique branded space where Tastemade sales reps could have successful meetings and raise brand awareness.
Our answer was Tastemade at Cannes: a comfortable, creative escape where guests could recharge, refuel, network, and experience the Tastemade brand authentically. Our space served two purposes. First, a stylish, elevated meeting space for potential business partners. Second, as the first-ever open, grab-and-go style breakfast at Cannes.
An Elevated Meeting Space
In the midst of the hustle of Cannes, we wanted to create a comfortable and productive atmosphere for meetings. To accomplish this goal, we used a relaxed seating arrangement, gorgeous decor, AV to present sales materials, and mouthwatering Tastemade-inspired eats.
The Breakfast
Did someone say iced coffee?! We did. In fact, it became our strategic anchor. Knowing that mornings are an unclaimed time at Cannes, we decided to host an open-format breakfast. Each morning, guests could fuel up and experience the Tastemade brand through food and content. This was the first time at Cannes that a brand provided a grab-and-go breakfast, a comfortable place to network, and of course the ever-elusive iced coffee.
Each day had a themed menu based on Tastemade recipes with accompanying video so guests could experience the brand with multiple senses. Our menu themes were: Healthy Start, Trending Bites, and, naturally, Hangover Cure.
Postcard Station
Our space had a station where guests could write and send postcards to friends and family. The postcards used Tastemade graphics and a few custom Cannes food puns (P.S. I had way too much fun writing these).
