Meta Global Partner Summit 2018
Global Partner Summit is Meta’s biggest partner event of the year. It’s an opportunity for internal and external partners to connect and exchange ideas with the full breadth of Facebook’s ecosystem.
After winning the pitch with our proposal, we were tasked with designing and producing the conference. Together with Meta’s internal marketing team we worked to translate our ideas from render to reality.
From graphic design to activations and breakouts, everything was under the lens of Co-creation, our conference thematic.
Artist Activation
In the spirit of Co-creation, we collaborated with renowned artist Tony "Rubin" Sjöman to design a photo moment for the conference. As interactivity was of the utmost importance, we worked with Tony to explore concepts outside of his typical 2D style.
The end product was a gorgeous, immersive backdrop that brought new dimension to his trademark geometric style. Guets “Co-created” with Tony by stepping into the piece, becoming part of the artwork itself.
Tony posted his work on his Instagram account.
1,483 Likes, 164 Comments - Tony "Rubin" Sjöman (@rubin415) on Instagram: "So excited about my latest project MATRIX - an interactive art experience for @facebook produced in..."
Women in Partnership Breakfast
Part of GPS is the Women in Partnership breakfast, where the women across the Facebook Family of Apps and Services came together to network and connect. I had the very difficult task of writing and finding inspirational quotes and conversation prompts for the event.
My Role
Creative lead, copywriter (for both pitch and production)
Agency: Magnetic Collaborative