Donate a Photo at Global Citizen Festival 2016
Donate a Photo takes photos from you camera roll and, for one photo, Johnson & Johnson will donate $1 to the charity of your choice.
As a main sponsor of the 2016 Global Citizen Festival, Johnson & Johnson needed an engaging way to introduce the app and to the thousands of forward-thinking people in attendance.
Taking photos of interactive street art is incredibly popular with Millennials on social media.
1,185 Likes, 22 Comments - Kelsey Montague 🦋 (@kelseymontagueart) on Instagram: "Surrounded by wings right now;) So excited to be a part of this years @glblctzn here in NY. All of..."
To draw people in, we teamed up with Kelsey Montague, an internationally acclaimed street artist best known for her #WhatLiftsYou murals. Using imagery inspired by Nyumbani Village, one of many great causes in Donate a Photo, Kelsey created an art piece that doubled as a photo backdrop for the event.
Both beautiful and inspirational, the mural became a destination for concertgoers, who posed for photos, downloaded the app, and learned about Donate a Photo’s causes and nonprofit partners.
Photo donations to Nyumbani were up by 126%, overall photo donations increased 60%, and social mentions were 68%. The lift from Global Citizen helped propel the app to hit the 2 million photo donation milestone in early 2017.
Case Study
Agency: R/GA