Altra Running - Make Room For A Better Run
We were tasked with finding a creative way to introduce Altra running shoes and their signature wider FootShape fit to the world. First, we won the Altra business with our “Make Room for a Better Run” platform. Then, we brought our pitch ideas to life.
In the work, we celebrated taking up space in the world and how freeing it is to move, well, freely. An added bonus: we cast a racoon for the trail running spot who turned out to be a total diva.
For summer/fall 2021, we were also tasked with creating some studio product videos that show off the shoe and its features, most notably particular its wider toe box. S/O to the robotic arm* (!!!) for making that overhead transition shot oh-so smooth. (Also, yes, we are living in the future.)
