Hiiiii I'm Libby and I'm a recovering journalist turned copywriter. I’ve been writing my whole life, starting with writing my first “novel” at age 8 (it was about the Titanic—as one does in 1998). I went on to do it a bit more officially and graduated from Elon University with a BFA in Journalism and Mass Communication and a minor in Psychology.
My background makes me uniquely suited for copywriting: I have an insatiable curiosity in human nature, an appreciation of the craft, an obsession with grammar, and a passion for telling stories. And I want to tell yours. I might be ~ extremely online ~ but I do have an old soul. I love the Beatles (Team John), The St. Louis Cardinals, not debating the Oxford comma*, felt tip pens, and exploring New York City.
* After recent events, (read: every copywriter on earth having a strong opinion on this) I’ve changed my stance to… *drumroll please* … neutral. My take: do whatever you want, just be consistent.
SKILLS
COPYWRITING // CREATIVE STRATEGY // CONCEPTING // STRATEGIC THINKING // UX // SCRIPTS // BRAND VOICE // SOCIAL // EXPERIENTIAL // ART DIRECTION // OLV & TVC // SEO
CLIENTS
VISIBLE // EVERLY LIFE // GOOGLE // VERIZON // ALTRA RUNNING // FACEBOOK // OCULUS GO // SAMSUNG // JOHNSON & JOHNSON // MERCEDES-BENZ // WALMART // MCCORMICK // E*TRADE // MASTERCARD // L'OREAL PARIS USA // OLD NAVY // ACUVUE CONTACT LENSES // TASTEMADE // UNILEVER // GOLDMAN SACHS // DEGREE // AMERICAN EXPRESS